Synopsis.
“We just really wanted this moment of joy!” declared Van Noten for his SS22 collection. The vibes are colorful, explosive, manic, euphoric and unmistakably feverish with the impulse to go out and go crazy with dressing up again. This film presents trippy experimental visuals, aimed to capture life at a festival, mimicking “the collective energy and joy of a rowdy audience”, as suggested by Van Noten in a press release. Pulsating music, the sound of a cheering crowd and various Grace Jones songs accompanied blurred clips of excited-looking models, dancing or briskly walking around the set as a further reference to a party-like atmosphere.