When collaborating to create this new brand and more specifically translating the brand concept into a retail space, our conceptual approach was to create the very first Korean apothecary garden where Korean traditional medicine meets with the most alive nature through the natural cycles of the 24 seasons. We bring the concept of the Suspended Medicinal Garden to life through an experiential client journey from plant- and formulation-discovery up to a new beauty ritual initiation. The retail journey invites the guest to take a stroll in this metaphorical Garden and discover the brand universe that peaks at the end of the promenade with a sun-dial table (an incarnation of a ‘slow beauty’ vision) and a digital paravan as an artistic canvas picturing the richness of Korean landscapes.